What does the Porsche brand stand for?
Are your new ideas harming your brand?
How can you measure if your new business ideas or brand extensions are harmful to your company?
Below is a carousel slide designed to demonstrate a classic challenge we all face constantly:
What else can we offer?
Who else can we serve?
What trends can we ride?
I would simply answer:
OFFER 1 SERVICE.
SERVE 1 CUSTOMER.
RIDE 1 PURPOSE.
Some may argue that Porsche succeeded by adding an SUV to their lineup of sports cars, but they confused their customers and defocused their market position forever.
What does Porsche stand for now?
“Eliminate the unnecessary, so the necessary can speak.”
– Hans Hoffman
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