Making Luxury Accessible

Full case study coming soon.

The Challenge:

Making luxury accessible.

A bride goes into a jewelry shop. Her heart seeks out a luxury product to help make the most significant moment of her life special. Unfortunately, reality sets in; her budget forces her to choose a bridal ring from what’s considered a low-end product—a generic product with no meaningful or memorable experience attached to it.

Getting engaged is the symbol of her greatest leap in life. She wants to feel that her moment truly matters. 

Faith is on a mission to fill an important gap within the market and within society itself—the gap between overpriced luxury and no-name rings. 

Our challenge is to create a luxurious bridal ring brand that is inclusive & accessible to every bride. 

Faith is the ring brand that thought of YOU.

Stay tuned as we FLIP luxury into something attainable and accessible.