Seven years ago, a Canadian wholesaler supplying Dollarama approached us with a challenge: create a logotype for their pet product brand, Sam 'N' Maizie. The name itself was quirky , fun, and playful—but it wasn ’t easy to design for . Plus, designing for a Dollar store brand meant diving int o the world of " no-name " branding—a space wher e standing out while looking low-cost is a delicate balancing act.

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