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The History Of Web Design
Jump in the Wayback Machine, and let’s zoom back to the year 2000.
Antioco and his team said, “Thanks, but no thanks.” It would prove to be a major miscalculation. By 2010, Blockbuster would be bankrupt, and Netflix would be on the way to becoming, well, Netflix. But why? Was this just another case of a complacent, fat-and-happy company on the top of the world, assuming it would always be on top? Certainly, few people could have foreseen the technological leaps that made streaming entertainment fast and cost-effective, but that’s not it, either. Blockbuster launched its digital service, Blockbuster Online, in 2004, but by then, they were hopelessly behind Netflix.
We think this was a failure of vision. Not the boldness of Anticoco’s vision for the company or its execution. No, what’s become clearer and clearer in the last few years is that while the scope, relevance, and audacity of a leader’s vision are critical to its success, something else matters even more.
Jump in the Wayback Machine, and let’s zoom back to the year 2000.
Antioco and his team said, “Thanks, but no thanks.” It would prove to be a major miscalculation. By 2010, Blockbuster would be bankrupt, and Netflix would be on the way to becoming, well, Netflix. But why? Was this just another case of a complacent, fat-and-happy company on the top of the world, assuming it would always be on top? Certainly, few people could have foreseen the technological leaps that made streaming entertainment fast and cost-effective, but that’s not it, either. Blockbuster launched its digital service, Blockbuster Online, in 2004, but by then, they were hopelessly behind Netflix.
We think this was a failure of vision. Not the boldness of Anticoco’s vision for the company or its execution. No, what’s become clearer and clearer in the last few years is that while the scope, relevance, and audacity of a leader’s vision are critical to its success, something else matters even more.
As we always do at FlipTheWorld , we turned to our Form Follows Function design principle. We asked: What make s pets happy? The answers were in their tails, their paws, and — most importantly — their smiles. These traits inspired us to create a custom logotype, as no existing font could capture this essence.
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